A communication and qualification concept accompanies the strategic restructuring process in the company.The aim is to create a concerted action of change out of a variety of activities and „construction sites“ as well as to focus on the energies and resources in regards to the common goal. Team events, workshops and field sessions become a year-around calendar. Moreover, mission conferences, project meetings and process reviews are linked together to form a clearly structured orientation framework for management and employees in terms of time and content.